Positioning on Pinterest is mission-critical, especially for furniture brands. When you invest the time and creative space in figuring out how to make Pinterest work for your brand, then you can easily carve out an unshakable advantage.
With furniture brands flooding the market, your social media following will determine if you can drive sales.
Consumers won’t buy from you unless you have the social proof to justify their purchase. Ignore your social media profiles and you could be inadvertently turning away thousands of consumers.
43% of marketers agree that social media is the most important marketing area to expand to grow sales over the next 5 years.
So, the question becomes, how do you transform Pinterest into your brand’s sales-driving machine?
Use these five Pinterest hacks.
- Get user-generated content.
The more you can show your customers using your products, the more social proof and engagement you can create. Running competitions that invite users to share pictures of themselves using your products or encouraging the use of a certain hashtag are highly effective ways to build greater brand awareness.
- Provide sneak peeks.
Your social media followers want to feel like they are part of an elite group, this is especially true for Pinterest users. They want curated content that fits their interests. They want to feel special. They want to be the first to know. Sharing new product announcements or giving behind-the-scenes images to tease new products or furniture collections keeps your social media profiles active.
- Stay relevant.
The days of posting once a week are long gone. Most successful furniture brands post (or pin) at least 5 times a day. This way you can ensure that your images are at the top of searches and even can be viewed through Google’s “Images” tab when customers look up a specific type of furniture piece or style. And, with 84% of weekly users using Pinterest to decide on what to buy, if you’re not top of mind, you’re not in their cart!
- Bring your brand to life.
Don’t hide behind your brand. Customers want to connect with you and know who you are. Showcase your employees, share pictures of your workplace, and find ways to humanize your brand. Do you support a social cause? If so, post about your charitable work. These elements make your brand feel more personable and can build brand loyalty.
- Stay current with what’s happening.
Keep in mind that your customers don’t want to be “sold” through your social media posts. They want to simply feel connected to your brand. If every post feels too salesy, you will lose engagement. And if your social media profiles don’t feel real, it will be hard to grow your following. That’s why it is essential to post about what is happening in the world. Celebrating world holidays, posting about current events, commenting on trending topics are all ways to make your profiles feel more authentic.
Bonus Hack: Pictures are worth a thousand words.
Pinterest is all about visuals. The more, the better.
However, the key is posting the right visuals to tell your brand story.
If you aren’t using high-resolution images on all of your posts, then you’re being overlooked.
The more creative the image, the higher the post engagement.
When you master the art of the image on Pinterest, then try it out on other visual-focused platforms like Instagram.
The bottom line is… social media is and will continue to be king. Want to sell more? Get on social media. Want to increase brand awareness? Get on social media. Want to know where your market is headed? Get on social media.
It’s that simple.